Mark Skelton

Cloud technology and the Internet of Things are already starting to transform our homes and our lives.  But how are some of the most agile organisations already taking advantage of cloud-based technology trends? Here, OCSL’s experts, Olly Hawkins and Mark Skelton, share their views on the cloud technologies that will help drive profits for organisations of all sizes, now and in the future. 


Mark Skelton Chief Technology Officer (@m_skelts) Make contact

#1 – Wearable technology for business

Apple and Fitbit have dominated the consumer wearables market.  Now, the business world is discussing how wearables could drive efficiency and customer experiences.   One obvious area is in the health sector, where medical monitoring devices could deliver obvious benefits in tracking patient health long-term.  Interestingly, Gartner predicts that by 2018, two million employees will be required to wear health and fitness tracking devices as a condition of employment.* 

#2 – Mixed Reality Holographics

Innovations such as Microsoft’s HoloLens and Facebook’s Occulus Rift are bringing technology and real-life ever closer.  The travel, leisure and retail industries are already using mixed reality to both improve the customer experience and win new customers. Ted Baker even launched their first virtual store, with panoramic photography and 3D Mapping, [Find out more about our work with Ted Baker].The NHS and the Health Sector are also starting to think seriously about how similar technology could be leveraged in their sector. For example, could holographic contextual signage replace the confusing maze of blue and yellow lines traditionally used to guide patients through hospitals? A relatively simple step forward, but once implemented, an efficient way to manage signage and improve the overall patient experience.

#3 - Voice & Gesture Recognition

Microsoft’s Cortana and Apple’s Siri are probably the two biggest examples of commercial success in this area and it’s an area global technology giants are investing heavily in.  Tech giants aside, other industries are also using voice and gesture technology to streamline their businesses.  Surgeons have already started trialling Xbox Kinect technology to consult and sift through medical images, such as X-rays, in the middle of an operation without having to stop and scrub up.  BMW now use voice-controlled radios in their cars and one of OCSL’s customers wants to have a keyboard-free and mouse-free office by 2020.  Interesting to think such familiar hardware could soon be consigned to the “hilarious-technology-we-once-used” category?

 #4 - Predictive Analytics

Savvy retailers are already seeing massive profit hikes by leveraging predictive analytics.  Being able to identify which customers in certain parts of the world are most likely to buy a red dress in June is becoming an established part of retail forecasting.  We’ve also seen some tentative trials to capitalise on this tech trend in the health sector.  Accident and emergency departments are starting to think about how they can use predictive data to track the spread of disease and quickly stem epidemics.

Avoiding the hype

Staying focussed on cloud-based technology solutions that will drive the most profit for your particular business is crucial.

In OCSL’s latest Webinar Series: Insights into achieving Tomorrow’s Business Today, our technology experts, will walk-you through some bite-sized inspirational examples of businesses using cloud-based technology to drive profits.  They’ll also help you start thinking about how the latest technology, underpinned by the Cloud, could start driving growth for your own business.

Register here

Here at OCSL we work with our Partners and our customers to identify the technology of today and of tomorrow that will drive the biggest results for their business.

* Analysts Explore the Digital Future at Gartner Symposium/ITxpo 2015 October 4-8

Thought piece